For 10 years Dreamforce APAC on Tour has brought together Salesforce Customers, Community Members, Partners, and Salesforce Staff at Dreamforce. Asia-Pacific is the fastest growing and most dynamic region on the planet - being a part of APAC on Tour allows you to network and connect with a broad range of individuals at the world’s biggest cloud conference.


Dreamforce Delegates


APAC on Tour Delegates


Massive Days





APAC on Tour - A History

Since 2008, the APAC Marketing team at Salesforce have been running a regionally specific program at Dreamforce called APAC on Tour. The concept is to help our APAC delegates find even more tangible and relevant benefits from Dreamforce, by creating a strong networking environment. Combining customers and prospective customers, partners, media and Salesforce staff has led to increased opportunities from the conference. This year we have simplified the program to enable you to maximise your interaction with the APAC on Tour delegation across multiple touch points and networking opportunities throughout the entire week. Partner sponsorship has allowed Salesforce to extend the reach of the activities and to produce innovative networking and social activities while raising partner brands and awareness.

Welcome Reception

Building on the success of last year‘s APAC on Tour Welcome Reception, this flagship event will again be held at Bently Reserve. This historic landmark of the Financial District is truly one of the gems of San Francisco architecture and not to be missed. This party is a great way to kick off the week at Dreamforce, let your hair down and meet and network with around 1,000 of your fellow delegates from across Asia Pacific. Access is limited to full Dreamforce Conference Pass or Dreamforce Sponsor Pass holders who work in APAC. Free Expo Pass holders will not admitted.

The APAC Lounge

Relax, recharge and reconnect at the APAC on Tour Lounge exclusively for APAC delegates. Delegates can drop by to catch the keynote, recharge devices, rehydrate, put their feet up, meet and network, take a few minutes to catch up on work and grab a bite to eat.

The APAC Workspace.

Unlike the bustling APAC Lounge, the APAC Workspace is a dedicated space for quiet meetings and dedicated work space. Book in for up to 45min meetings at semi-private tables and lounge areas. Take some focussed time away from the noise and commotion to get that report or submission finished. All within a stones throw of Dreamforce at the Moscone Centre.

Access is limited to full Dreamforce Conference Pass or Dreamforce Sponsor Pass holders who work in APAC. Free Expo Pass holders will not admitted.


Need some help getting to Dreamforce and finding somewhere to sleep? CAPITAL-e Marketing & Events has the solution for you.

Working with our dedicated Travel Manager we have organised flights, transfers and hotel rooms for countless APAC delegates. This year we have a hotel room block at competitive rates and can help you to ensure you get the very best flight deal possible.

To find out more, reach out to Andrew or Brendan and they will do what they can to get you on your way to San Francisco!


Get on Board

Contact Andrew or Brendan directly:

Andrew Everingham
Call: +61 416 016 666

Brendan Day
Call: +61 449 899 031